RESUMO:<\/strong> Este artigo aborda o uso do experience marketing na amplia\u00e7\u00e3o de a\u00e7\u00f5es estrat\u00e9gicas no processo de fortalecimento de marcas. Faz-se uma revis\u00e3o te\u00f3rica sobre o tema experience marketing e tamb\u00e9m a compreens\u00e3o de sua import\u00e2ncia no \u00e2mbito do consumo e constru\u00e7\u00e3o de uma marca l\u00edder. Apresenta uma pesquisa de campo por meio de levantamento realizado junto aos visitantes do evento Super Casas Bahia em dois anos diferentes (2008 e 2009). Como resultado mostra a flexibilidade do experience marketing em sua vertente promocional de atualizar-se a partir da constante observa\u00e7\u00e3o e identifica\u00e7\u00e3o das atuais e reais necessidades e desejos de consumo do mercado.<\/p>\n\n\n\n

\n \n Para acessar <\/strong>clique na figura acima ou na <\/strong>\u00e1rea de publica\u00e7\u00f5es<\/a>. Acesse tamb\u00e9m pelo Mendeley.<\/a><\/strong><\/p>\n CLARO, J. A. C. S.; DIAS, A. H. Estrat\u00e9gia da Raz\u00e3o \u00e0 Emo\u00e7\u00e3o: Experience Marketing e a Marca L\u00edder. e-JESS. Electronic Journal of Economic Sociology Studies<\/b>, v. 4, n. 1, p. 312\u2013325, 2014. <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n  <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":" Publicado artigo cient\u00edfico de minha autoria e em coautoria com a pesquisadora e Aparecida Hon\u00f3rio Dias. Desta vez no peri\u00f3dico cient\u00edfico e-JESS. Electronic Journal of Economic Sociology Studies que \u00e9 QUALIS B3 em Administra\u00e7\u00e3o, Contabilidade e Turismo. RESUMO: Este artigo aborda o uso do experience marketing na amplia\u00e7\u00e3o de a\u00e7\u00f5es estrat\u00e9gicas no processo de fortalecimento […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[94,117,76,112,403,20,6],"tags":[],"class_list":["post-4738","post","type-post","status-publish","format-standard","hentry","category-administracao","category-artigo-cientifico","category-consumidor","category-dica-de-leitura","category-emocao","category-marca","category-marketing","entry"],"_links":{"self":[{"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/posts\/4738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/comments?post=4738"}],"version-history":[{"count":0,"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/posts\/4738\/revisions"}],"wp:attachment":[{"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/media?parent=4738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/categories?post=4738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/albertoclaro.com\/wp-json\/wp\/v2\/tags?post=4738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}