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{"id":8974,"date":"2023-03-06T17:40:59","date_gmt":"2023-03-06T17:40:59","guid":{"rendered":"https:\/\/albertoclaro.com\/?p=8974"},"modified":"2023-03-06T23:52:37","modified_gmt":"2023-03-06T23:52:37","slug":"servico-compartilhado-criacao-valor-airbnb-review","status":"publish","type":"post","link":"https:\/\/albertoclaro.com\/servico-compartilhado-criacao-valor-airbnb-review\/","title":{"rendered":"Artigo Cient\u00edfico Publicado – Servi\u00e7o compartilhado e cria\u00e7\u00e3o de valor: Airbnb e o sistema de review"},"content":{"rendered":"\t\t

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\n\t\t\t\tO que voc\u00ea vai encontrar nesse conte\u00fado:\t\t\t<\/h5>\n\t\t\t\t\t\t\t
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\n\t\t\t\tPublicado um novo artigo cient\u00edfico de minha coautoria.<\/span>\n\nDesta vez no peri\u00f3dico cient\u00edfico <\/span>Organicom<\/span><\/a>, da <\/span>Universidade de S\u00e3o Paulo (USP)<\/span><\/a>, que \u00e9 <\/span>QUALIS<\/span><\/a> A4 em Administra\u00e7\u00e3o, Contabilidade e Turismo, e tamb\u00e9m, em Interdisciplinar.<\/span>\n
Autores<\/b><\/h5>\nO artigo cient\u00edfico publicado – <\/span>Servi\u00e7o compartilhado e cria\u00e7\u00e3o de valor: Airbnb e o sistema de <\/b>review<\/i><\/b><\/a> tem como autores:<\/span>\n\nJos\u00e9 Rubens de Campos<\/strong>\n\u2022 Mestre em Administra\u00e7\u00e3o pela Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo (PUC-SP)\n\u2022 Professor na Universidade Anhembi Morumbi (UAM)\n\u2022 E-mail: camposjoserubens@gmail.com\n\nAlexandre Luzzi Las Casas<\/strong>\n\u2022 Doutor em Administra\u00e7\u00e3o de Empresas pela Funda\u00e7\u00e3o Get\u00falio Vargas (FGV)\n\u2022 Mestre em Administra\u00e7\u00e3o pela PUC-SP\n\u2022 Professor titular e coordenador do Programa de Estudos P\u00f3s-Graduados em Administra\u00e7\u00e3o da PUC-SP\n\u2022 E-mail: alascasas@terra.com.br\n\nAlmir Martins Vieira<\/strong>\n\u2022 Doutor em Educa\u00e7\u00e3o pela Universidade Estadual Paulista (Unesp)\n\u2022 Mestre em Administra\u00e7\u00e3o pela Universidade Metodista de S\u00e3o Paulo (Umesp)\n\u2022 Professor e pesquisador do Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o de Empresas da Universidade Presbiteriana Mackenzie\n\u2022 E-mail: almir.vieira@gmail.com\n\nJos\u00e9 Alberto Carvalho dos Santos Claro<\/strong>\n\u2022 Doutor em Comunica\u00e7\u00e3o Social pela Umesp\n\u2022 Mestre em Administra\u00e7\u00e3o pela Umesp\n\u2022 Professor adjunto da Universidade Federal de S\u00e3o Paulo (Unifesp), no Instituto do Mar (Imar)<\/a>\n\u2022 E-mail: albertoclaro@albertoclaro.com\n
Leia o artigo completo<\/b><\/h5>\n<\/iframe>\n<h5><b>Resumo do Artigo<\/b><\/h5>\n<span style=\"font-weight: 400;\">Analisou-se a percep\u00e7\u00e3o de valor pelo consumidor de servi\u00e7os compartilhados e cria\u00e7\u00e3o de eventuais valores pelo fornecedor. Usou-se m\u00e9todos mistos para identificar est\u00edmulos, prefer\u00eancias e necessidades do consumidor, observando-se a percep\u00e7\u00e3o de valor do usu\u00e1rio quanto ao servi\u00e7o oferecido pela\u00a0<\/span><a href=\"https:\/\/www.airbnb.com.br\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a><span style=\"font-weight: 400;\">. Percebeu-se valor por meio de cinco fatores: conveni\u00eancia\/facilidade; seguran\u00e7a\/confian\u00e7a; atendimento; pre\u00e7o; quest\u00e3o socioambiental. A cria\u00e7\u00e3o de valor da Airbnb est\u00e1 alicer\u00e7ada nos perfis, coment\u00e1rios, atendimento personalizado, agilidade, aten\u00e7\u00e3o e disponibilidade na presta\u00e7\u00e3o de servi\u00e7os e informa\u00e7\u00f5es.<\/span>\n<h5><b><i>Shared service and value creation: Airbnb and the review system<\/i><\/b><\/h5>\n<i><span style=\"font-weight: 400;\">The perception of value by the consumer of shared services and the creation of possible values by the supplier were analyzed. Mixed methods were used to identify consumer stimuli, preferences, and needs, observing the user\u2019s perception of value regarding the service offered by Airbnb. Value was perceived by using five factors: convenience\/ease; security\/trust; service; price; social and environmental issues. Airbnb\u2019s value creation is based on profiles, comments, personalized service, agility, attention, and availability in the provision of services and information.<\/span><\/i>\n<h5><b><i>Servicio compartido y creaci\u00f3n de valor: Airbnb y el sistema de review<\/i><\/b><\/h5>\n<i><span style=\"font-weight: 400;\">Se analiz\u00f3 la percepci\u00f3n de valor por parte del consumidor de servicios compartidos y la creaci\u00f3n de posibles valores por parte del proveedor. Se utilizaron m\u00e9todos mixtos para identificar los est\u00edmulos, preferencias y necesidades del consumidor, observando la percepci\u00f3n de valor del usuario con respecto al servicio ofrecido por Airbnb. El valor se identific\u00f3 a trav\u00e9s de cinco factores: comodidad\/facilidad; seguridad\/confianza; servicio; precio; asunto socioambiental. La creaci\u00f3n de valor de Airbnb se basa en perfiles, comentarios, servicio personalizado, agilidad, atenci\u00f3n y disponibilidad en la prestaci\u00f3n de servicios e informaci\u00f3n.<\/span><\/i>\n<h5><b>Palavras-Chave utilizadas<\/b><\/h5>\n<span style=\"font-weight: 400;\">Consumo colaborativo<\/span>\n\n<span style=\"font-weight: 400;\">Cria\u00e7\u00e3o e percep\u00e7\u00e3o de valor<\/span>\n\n<span style=\"font-weight: 400;\">Confian\u00e7a<\/span>\n\n<span style=\"font-weight: 400;\">Servi\u00e7os compartilhados<\/span>\n\n<span style=\"font-weight: 400;\">Collaborative consumption<\/span>\n\n<span style=\"font-weight: 400;\">Creation and perception of value<\/span>\n\n<span style=\"font-weight: 400;\">Confidence<\/span>\n\n<span style=\"font-weight: 400;\">Shared services<\/span>\n\n<span style=\"font-weight: 400;\">Consumo colaborativo<\/span>\n\n<span style=\"font-weight: 400;\">Creaci\u00f3n y percepci\u00f3n de valor<\/span>\n\n<span style=\"font-weight: 400;\">Confianza<\/span>\n\n<span style=\"font-weight: 400;\">Servicios compartidos<\/span>\n<h5><b>Cita\u00e7\u00e3o deste artigo<\/b><\/h5>\n<span style=\"font-weight: 400;\">CAMPOS, Jos\u00e9 Rubens de; LAS CASAS, Alexandre Luzzi; VIEIRA, Almir Martins; CLARO, Jos\u00e9 Alberto Carvalho dos Santos. Servi\u00e7o compartilhado e cria\u00e7\u00e3o de valor: Airbnb e o sistema de review. Organicom, [S. l.], v. 19, n. 38, p. 187-201, 2022. DOI: 10.11606\/issn.2238-2593.organicom.2022.194121. Dispon\u00edvel em: Dispon\u00edvel em: <a href=\"https:\/\/www.revistas.usp.br\/organicom\/article\/view\/194121\" target=\"_blank\" rel=\"noopener\">https:\/\/www.revistas.usp.br\/organicom\/article\/view\/194121<\/a>\u00a0 ou <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/repositorio.unifesp.br\/11600\/65458\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/repositorio.unifesp.br\/11600\/65458<\/span><\/a><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">.<\/span>\n\n <blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CpdNjXetJmL\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CpdNjXetJmL\/?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CpdNjXetJmL\/?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por \ud835\uddd4\ud835\uddf9\ud835\uddef\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddfc \ud835\uddd6\ud835\uddf9\ud835\uddee\ud835\uddff\ud835\uddfc (@profalbertoclaro)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f79138 elementor-widget elementor-widget-audio\" data-id=\"2f79138\" data-element_type=\"widget\" data-widget_type=\"audio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-soundcloud-wrapper\">\n\t\t\t\t<iframe width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2GfnfTZlWm7Qulokkldxsa\/video?si=88e70402c96840bb&utm_source=oembed&auto_play=false&buying=true&liking=true&download=true&sharing=true&show_comments=true&show_playcount=true&show_user=true&show_artwork=true&color\"><\/iframe>\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c84e4 elementor-widget elementor-widget-video\" data-id=\"c0c84e4\" data-element_type=\"widget\" data-settings=\"{"youtube_url":"https:\\\/\\\/youtu.be\\\/4AG_rVuSP_M","video_type":"youtube","controls":"yes"}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Publicado um novo artigo cient\u00edfico de minha coautoria. Desta vez no peri\u00f3dico cient\u00edfico Organicom, da Universidade de S\u00e3o Paulo (USP), que \u00e9 QUALIS A4 em Administra\u00e7\u00e3o, Contabilidade e Turismo, e tamb\u00e9m, em Interdisciplinar. Autores O artigo cient\u00edfico publicado – Servi\u00e7o compartilhado e cria\u00e7\u00e3o de valor: Airbnb e o sistema de review tem como autores: Jos\u00e9 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